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Adapting to the New Normal: How the Tourism Industry is Changing Post-Pandemic

  • Madvik Retreat
  • April 10, 2023

The COVID-19 pandemic has had a profound impact on the tourism industry. With travel restrictions and lockdowns in place for much of the past year, the industry has had to adapt to a new reality. As the world slowly emerges from the pandemic, the tourism industry is changing in ways that will likely have lasting effects. Let us explore how the tourism industry is changing post-pandemic and how tourists are adapting to the changes.

Here are some ways the tourism industry in India is changing post-pandemic:

  • Safety and hygiene are now top priorities for tourists

Perhaps the most significant change in the tourism industry post-pandemic is the increased emphasis on safety and hygiene. In the past, tourists may have taken these things for granted, but now they are top of mind for travelers. Hotels, airlines, and other travel companies are all implementing new measures to ensure the safety and well-being of their customers.

For example, many hotels are now using UV light to disinfect rooms and common areas, while airlines are implementing new cleaning protocols to ensure that planes are thoroughly cleaned between flights. Additionally, many destinations are requiring visitors to provide proof of vaccination or a negative COVID-19 test before entering.

Tourists are also taking matters into their own hands by bringing their own cleaning supplies and wearing masks and gloves while traveling. These measures not only help to protect themselves but also the people around them.

  • Contactless check-ins: 

Contactless check-ins have become increasingly popular in hotels due to the COVID-19 pandemic. This process allows guests to check-in to their hotel room without having to interact with a front desk agent or handle physical paperwork, which helps to reduce the risk of transmission of the virus.

Contactless check-ins in a hotel typically involve the use of mobile check-in apps or online platforms. Guests can download the hotel’s mobile app or access their online platform to check-in remotely, providing their personal and payment information.

Once the check-in process is complete, guests receive a confirmation email or message with their room number and any other relevant information. They can then proceed to their room and use their smartphone to unlock the door via Bluetooth or a QR code.

  • Domestic travel is on the rise

With international travel still uncertain, many tourists are opting for domestic travel instead. This has been a boon for domestic tourism industries, with many countries seeing a surge in local visitors. For example, in the United States, domestic travel has been the main driver of the tourism industry’s recovery, with many Americans choosing to explore their own country’s natural wonders and cultural attractions.

This shift towards domestic travel has also led to new opportunities for smaller, lesser-known destinations. With tourists looking for new and unique experiences, destinations that were previously overlooked are now seeing an influx of visitors. This is a welcome change for local economies that have been hit hard by the pandemic.

  • Sustainable and responsible tourism is becoming more popular

The pandemic has also brought attention to the importance of sustainable and responsible tourism. With fewer tourists traveling, destinations have had a chance to recover and heal from the negative impacts of over-tourism. This has led to a greater appreciation for the natural beauty and cultural heritage of destinations, and a renewed focus on preserving these resources for future generations.

Tourists are also more aware of the impact their travels can have on the environment and local communities. As a result, there is a growing demand for sustainable and responsible tourism practices. Many travel companies are now offering eco-friendly tours and activities, and destinations are implementing measures to reduce their carbon footprint and protect their natural resources.

  • Workation packages: 

With remote work becoming more common, many hotels and resorts are offering workation packages that combine work and leisure. These packages provide a comfortable work environment, high-speed internet, and access to leisure facilities, allowing guests to work while enjoying a change of scenery.

Workation packages are a new trend in the hospitality industry that allows guests to stay longer in the hotel. These packages offer guests the opportunity to work remotely while enjoying the amenities of a hotel. The packages can include perks such as access to meeting rooms, printing and scanning services, and office supplies. They may also offer discounts on longer stays, providing guests with more time to work and explore the local area.

  • Personalized experiences: 

With the rise of personalized travel, many travel companies are offering customized travel packages that cater to individual preferences and interests. This includes curated itineraries, unique experiences, and personalized service. This not only provides a more personalized travel experience but also helps to support local businesses and communities.


The tourism industry in India is adapting to the new normal post-pandemic by adopting new technologies and practices to ensure the safety and comfort of guests. From contactless check-ins to sustainable tourism practices, the industry is evolving to meet the changing needs and preferences of travelers. While the pandemic has had a significant impact on the industry, the future looks promising, with a greater emphasis on domestic tourism, personalized experiences, and sustainable tourism practices. As the world continues to recover from the pandemic, the tourism industry in India will play a vital role in supporting the economy and promoting cultural exchange and understanding.